Design work began with a close collaboration with the brand team, allowing us to drive and guard the creative concept from the outset. This ensured that each store was grounded in a strong and consistent visual language that accurately reflected the brand’s identity. While consistency was key, adaptability was essential. We took great care to ensure the core concept translated effectively across various regions, tailoring materials and finishes to comply with local regulations and cultural expectations, without compromising on the integrity of the design.
Our global reach throughout the collaboration was extensive. In China, the concept was delivered to around 30 retail stores, responding to an ambitious rollout plan. In Japan, we managed 10 stores, and in markets such as Singapore and Australia, we completed several high-profile stores - 2 in Singapore and 5 in Australia. Each project required deep local insight, agile project management, and a clear understanding of how to align with Fiskars’ evolving retail goals across vastly different markets.
When commissioned to develop the House of Waterford flagship concept, we were given the opportunity to elevate the creative vision to its highest form. Working from the ground up, we expanded the scope and richness of the concept, pushing boundaries to deliver an experience that was bold, immersive, and distinctly premium - dialling it up to 11. It was a defining moment in the collaboration, demonstrating both our creative capability and the trust placed in us by the client.
A key strength of this long-term partnership was the flexibility of our delivery model. We adapted to localised needs in each territory, whether it was sourcing alternative materials, adjusting to regional construction methods, or responding to logistical challenges. This flexibility was instrumental in maintaining the consistency of execution across such a diverse footprint.
Over the years, we built a deep relationship with the Fiskars team, grounded in trust and proven results. Our understanding of the brand’s evolving needs allowed us to act with a high level of autonomy - working directly with contractors across continents, managing on-site implementation, and ensuring the final delivery matched the original vision. This collaborative, hands-on approach is what enabled us to consistently bring the concept to life on a global stage. Each store, whether a small cosmetics concession or a full-fledged flagship, was a testament to that shared commitment.
