At the heart of the project was the need for fixture versatility - we engineered a wardrobe system that could seamlessly accommodate a mix of apparel formats, including long and short hanging as well as integrated shelving. This flexibility ensured the store could evolve with seasonal changes and varying product ranges, without sacrificing visual coherence. The original concept relied on materials selected for the US market, but many of these weren’t feasible for UK sourcing or didn’t meet local performance standards. We responded by developing a fresh, regionally appropriate palette that maintained the aesthetic integrity of the original design while factoring in sustainability - considering material lifecycle and end-of-life reuse or recycling potential.
Lighting was given special attention, not just as a practical tool, but as a strategic layer of the retail experience. We used it to shape the ambiance, guide customer flow, and draw focus to key zones, particularly around the fitting areas - widely recognised as the point where purchase intent is either confirmed or lost. In these spaces, we applied carefully chosen wall treatments and flooring solutions, that respected brand colours while offering a more immersive and emotionally resonant experience. With trusted supplier relationships in place and our experience working with Selfridges, installation was fluid and well-coordinated, allowing the finished space to land exactly as intended – considered, cohesive and confidently ready for a new market.
